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  • #184 An instagram analysis of current discussions and trends in cervical cancer: findings from the european network of young gynecologic oncologists (ENYGO) study

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Poster/ePoster Sessions
01. Cervical cancer
#184 An instagram analysis of current discussions and trends in cervical cancer: findings from the european network of young gynecologic oncologists (ENYGO) study
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  1. Fabio Martinelli1,
  2. Wasim Ahmed2,
  3. Esra Bilir3,4,5,
  4. Nicolò Bizzarri6,
  5. Joanna Kacperczyk-Bartnik7,
  6. Raffaella Ergasti6,
  7. Sara Nasser8,
  8. Martina Aida Angeles9,
  9. Aleksandra Natalia Strojna10,
  10. Charalampos Theofanakis11,
  11. Zoia Razumova12,
  12. Gilberto Morgan13,14 and
  13. Ane Gerda Eriksson15
  1. 1Department of Gynecologic Oncology, Fondazione IRCCS Istituto Nazionale dei Tumori di Milano, Milan, Italy
  2. 2Stirling University Management School, Stirling, UK
  3. 3Department of Obstetrics and Gynaecology, Die Klinik in Preetz, Preetz, Germany
  4. 4Department of Gynecologic Oncology, Koc University School of Medicine, Istanbul, Turkey
  5. 5Department of Global Health, Koc University Graduate School of Health Sciences, Istanbul, Turkey
  6. 6UOC Ginecologia Oncologica, Dipartimento per la salute della Donna e del Bambino e della Salute Pubblica, Policlinico Agostino Gemelli IRCCS, Rome, Italy
  7. 7II Department of Obstetrics and Gynaecology, Medical University of Warsaw, Warsaw, Poland
  8. 8Department of Gynecology and Tumor Surgery, Charite Comprehensive Cancer Center, Berlin, Germany
  9. 9Gynecologic Oncology Unit, Vall d’Hebron Barcelona Hospital Campus, Barcelona, Spain
  10. 10Department of Gynecology and Gynecologic Oncology, Evangelische Kliniken Essen Mitte, Essen, Germany
  11. 11Division of Gynaecological Oncology, 1st Department of Obstetrics and Gynaecology, Alexandra Hospital, National and Kapodistrian University of Athens, Athens, Greece
  12. 12Department of Women’s and Children’s Health, Karolinska Institutet, Stockholm, Sweden
  13. 13Department of Medical Oncology, Skåne University Hospital, Lund, Sweden
  14. 14OncoAlert Network, Lund, Sweden
  15. 15Department of Gynecologic Oncology, Division of Cancer Medicine, Oslo University Hospital, Norwegian Radium Hospital, Oslo, Norway

Abstract

Introduction/Background Social media is a strong tool to raise awareness and share scientific output in gynaecologic oncology. Social media posts vary in terms of output (visual, written, mixed) and target audience (users’ age, language, patient versus caretakers versus healthcare professionals and geographic region). Cervical cancer (CxCa) is the most common gynecologic malignancy affecting women in low- and middle-income countries. However, literature regarding the role of Instagram in CxCa is lacking. In this study, we aim to investigate the post content pertaining to CxCa on Instagram.

Methodology We retrieved the volume of posts related to the hashtag #cervicalcancer using Instagram’s search feature October 2010 and May 5th, 2023. We recorded and described the number of posts in regard to content, likes, and users. Using the Instagram algorithm, we examined the top two posts related to the hashtags described. We read the posts qualitatively and interpreted them to describe their content.

Results Our query resulted in 248,707 posts. For the top two posts identified, the focus was on the ‘battle’ and patients‘ lives with cancer. Figure 1 is based on the top Instagram post (likes=503). It is a word cloud of comments; it shows a mix of sadness and caring with a focus on the need for awareness of the disease. We defined it as ‘story of battle against #cervicalcancer and need of awareness for prompt diagnosis’.

Abstract #184 Figure 1
Abstract #184 Figure 1

The word cloud of the top #cervicalcancer post

Conclusion We identified that the main focus pertaining to CxCa on Instagram is the patient and family perspective of living with and battling this disease.

Disclosures None

https://doi.org/10.1136/ijgc-2023-ESGO.122

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