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#186 Instagram analysis of discussions and trends in vaginal cancer: insights from a european network of young gynaecologic oncologists (ENYGO) study
  1. Sara Nasser1,
  2. Wasim Ahmed2,
  3. Esra Bilir3,4,5,
  4. Fabio Martinelli6,
  5. Raffaella Ergasti7,
  6. Nicolò Bizzarri7,
  7. Joanna Kacperczyk-Bartnik8,
  8. Martina Aida Angeles9,
  9. Aleksandra Natalia Strojna10,
  10. Zoia Razumova11,
  11. Charalampos Theofanakis12,
  12. Gilberto Morgan13,14 and
  13. Ane Gerda Eriksson15
  1. 1Department of Gynecology and Tumor Surgery, Charite Comprehensive Cancer Center, Berlin, Germany
  2. 2Stirling University Management School, Stirling, UK
  3. 3Department of Obstetrics and Gynaecology, Die Klinik in Preetz, Preetz, Germany
  4. 4Department of Gynecologic Oncology, Koc University School of Medicine, Istanbul, Turkey
  5. 5Department of Global Health, Koc University Graduate School of Health Sciences, Istanbul, Turkey
  6. 6Department of Gynecologic Oncology, Fondazione IRCCS Istituto Nazionale dei Tumori di Milano, Milan, Italy
  7. 7UOC Ginecologia Oncologica, Dipartimento per la salute della Donna e del Bambino e della Salute Pubblica, Policlinico Agostino Gemelli IRCCS, Rome, Italy
  8. 8II Department of Obstetrics and Gynaecology, Medical University of Warsaw, Warsaw, Poland
  9. 9Gynecologic Oncology Unit, Vall d’Hebron Barcelona Hospital Campus, Barcelona, Spain
  10. 10Department of Gynecology and Gynecologic Oncology, Evangelische Kliniken Essen Mitte, Essen, Germany
  11. 11Department of Women’s and Children’s Health, Karolinska Institutet, Stockholm, Sweden
  12. 12Division of Gynaecological Oncology, 1st Department of Obstetrics and Gynaecology, Alexandra Hospital, National and Kapodistrian University of Athens, Athens, Greece
  13. 13Department of Medical Oncology, Skåne University Hospital, Lund, Sweden
  14. 14OncoAlert Network, Lund, Sweden
  15. 15Department of Gynecologic Oncology, Division of Cancer Medicine, Oslo University Hospital, Norwegian Radium Hospital, Oslo, Norway


Introduction/Background Instagram is a powerful platform to raise awareness of various health issues. In recent years, this has been observed for gynaecological cancer awareness topics. Due to its visual nature and large outreach potential, Instagram provides a platform for educational exchange, health promotion, and building communities. Nevertheless, evidence of its use and its impact in raising awareness for vaginal cancer is still lacking. We aimed to identify the use of Instagram to raise awareness for vaginal cancer and the volume and type of posts that are used in relation to this relevant albeit rare gynaecological cancer.

Methodology We identified the volume of posts related to specific hashtags by using the Instagram search feature. We retrieved results from the following hashtags from October 2010 to May 5th, 2023: #vaginalcancer and #vaginalcancerawareness. We recorded and described the number of posts. Using the Instagram algorithm, we examined the top two posts related to the hashtags described. These were then thematically analysed to identify content. If a post received replies, these were analysed using a word cloud to identify the keywords being used.

Results We identified 11,832 and 293 posts on Instagram relating to #vaginalcancer and #vaginalcancerawareness, respectively. The main theme of the posts was eliminating stigma and embarrassment and promoting donations for raising awareness (table 1).

Abstract #186 Table 1

Classification of Top Two Instagram Posts for #vaginalcancer and #vaginalcancerawareness

Conclusion Instagram is reported to have over one billion active users each month. It is increasingly used to raise health awareness, and there is an increasing trend within gynaecological cancers. Women are using Instagram to share their experiences and build communities. However, considering the enormous outreach this platform provides, its use relating to vaginal cancer remains suboptimal. As social media platforms also gain attention for gynaecologic cancer awareness, it is important that the medical community is aware of this and becomes active in sharing relevant, evidence-based information and updates.

Disclosures None

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