Introduction/Background Human Papillomavirus (HPV) vaccination plays a major role in prevention of HPV-related malignancies. Most importantly, related to cervical cancer elimination initiatives. Social media channels may be an effective tool in spreading information about preventive measures. The aim of this study was to assess the type of content published on Instagram regarding HPV vaccinations under the hashtag #hpvvaccination.
Methodology We evaluated the use of Instagram’s search feature to identify most popular posts related to the hashtag #HPVvaccination. The data were collected between the launch of Instagram (October 2010) and May 5th, 2023. We recorded and described the number of posts. Using the Instagram algorithm, we examined the top posts related to the hashtag #HPVvaccination. These were then thematically analysed to identify content of the post. popularity was based on several parameters, including the number of likes and comments of the post.
Results Our query resulted in a total of 3,211 posts, including #HPVvaccination. The most popular post under the hashtag #HPVvaccination was related to HPV awareness post by the Eve Appeal highlighting how HPV can affect men and women. This post received 632 likes and 24 comments. The second most popular post with was published by the Singapore Cancer Society and included a picture of a roadshow providing information on possible methods of obtaining free HPV vaccinations. This post received 40 likes and no comments.
Conclusion The most popular posts with the #hpvvaccination hashtag were published by a charity funding research and awareness regarding early diagnosis and prevention of HPV-related cancer and by a cancer society. Both posts were prepared in order to increase awareness about prevention of the disease.
Statistics from Altmetric.com
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.