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  • #187 #HPVvaccination: is the topic of human papillomavirus-related malignancies primary prevention present on instagram? A european network of young gynae oncologists (ENYGO) Study

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Poster/ePoster Sessions
09. Prevention of Gynaecologic Cancer
#187 #HPVvaccination: is the topic of human papillomavirus-related malignancies primary prevention present on instagram? A european network of young gynae oncologists (ENYGO) Study
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  1. Joanna Kacperczyk-Bartnik1,
  2. Wasim Ahmed2,
  3. Esra Bilir3,4,5,
  4. Fabio Martinelli6,
  5. Nicolò Bizzarri7,
  6. Sara Nasser8,
  7. Raffaella Ergasti7,
  8. Martina Aida Angeles9,
  9. Aleksandra Natalia Strojna10,
  10. Zoia Razumova11,
  11. Charalampos Theofanakis12,
  12. Gilberto Morgan13,14 and
  13. Ane Gerda Eriksson15
  1. 1II Department of Obstetrics and Gynaecology, Medical University of Warsaw, Warsaw, Poland
  2. 2Stirling University Management School, Stirling, UK
  3. 3Department of Obstetrics and Gynaecology, Die Klinik in Preetz, Preetz, Germany
  4. 4Department of Gynecologic Oncology, Koc University School of Medicine, Istanbul, Turkey
  5. 5Department of Global Health, Koc University Graduate School of Health Sciences, Istanbul, Turkey
  6. 6Department of Gynecologic Oncology, Fondazione IRCCS Istituto Nazionale dei Tumori di Milano, Milan, Italy
  7. 7UOC Ginecologia Oncologica, Dipartimento per la salute della Donna e del Bambino e della Salute Pubblica, Policlinico Agostino Gemelli IRCCS, Rome, Italy
  8. 8Department of Gynecology and Tumor Surgery, Charite Comprehensive Cancer Center, Berlin, Germany
  9. 9Gynecologic Oncology Unit, Vall d’Hebron Barcelona Hospital Campus, Barcelona, Spain
  10. 10Department of Gynecology and Gynecologic Oncology, Evangelische Kliniken Essen Mitte, Essen, Germany
  11. 11Department of Women’s and Children’s Health, Karolinska Institutet, Stockholm, Sweden
  12. 12Division of Gynaecological Oncology, 1st Department of Obstetrics and Gynaecology, Alexandra Hospital, National and Kapodistrian University of Athens, Athens, Greece
  13. 13Department of Medical Oncology, Skåne University Hospital, Lund, Sweden
  14. 14OncoAlert Network, Lund, Sweden
  15. 15Department of Gynecologic Oncology, Division of Cancer Medicine, Oslo University Hospital, Norwegian Radium Hospital, Oslo, Norway

Abstract

Introduction/Background Human Papillomavirus (HPV) vaccination plays a major role in prevention of HPV-related malignancies. Most importantly, related to cervical cancer elimination initiatives. Social media channels may be an effective tool in spreading information about preventive measures. The aim of this study was to assess the type of content published on Instagram regarding HPV vaccinations under the hashtag #hpvvaccination.

Methodology We evaluated the use of Instagram’s search feature to identify most popular posts related to the hashtag #HPVvaccination. The data were collected between the launch of Instagram (October 2010) and May 5th, 2023. We recorded and described the number of posts. Using the Instagram algorithm, we examined the top posts related to the hashtag #HPVvaccination. These were then thematically analysed to identify content of the post. popularity was based on several parameters, including the number of likes and comments of the post.

Results Our query resulted in a total of 3,211 posts, including #HPVvaccination. The most popular post under the hashtag #HPVvaccination was related to HPV awareness post by the Eve Appeal highlighting how HPV can affect men and women. This post received 632 likes and 24 comments. The second most popular post with was published by the Singapore Cancer Society and included a picture of a roadshow providing information on possible methods of obtaining free HPV vaccinations. This post received 40 likes and no comments.

Conclusion The most popular posts with the #hpvvaccination hashtag were published by a charity funding research and awareness regarding early diagnosis and prevention of HPV-related cancer and by a cancer society. Both posts were prepared in order to increase awareness about prevention of the disease.

Disclosures None

https://doi.org/10.1136/ijgc-2023-ESGO.722

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