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#188 Gynaecologic cancer conversations on instagram: a study by the european network of young gynaecologic oncologists (ENYGO) investigating current trends and discussions
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  1. Fabio Martinelli1,
  2. Wasim Ahmed2,
  3. Esra Bilir3,4,5,
  4. Nicolò Bizzarri6,
  5. Joanna Kacperczyk-Bartnik7,
  6. Sara Nasser8,
  7. Raffaella Ergasti6,
  8. Martina Aida Angeles9,
  9. Aleksandra Natalia Strojna10,
  10. Charalampos Theofanakis11,
  11. Zoia Razumova12,
  12. Gilberto Morgan13,14 and
  13. Ane Gerda Eriksson15
  1. 1Department of Gynecologic Oncology, Fondazione IRCCS Istituto Nazionale dei Tumori di Milano, Milan, Italy
  2. 2Stirling University Management School, Stirling, UK
  3. 3Department of Obstetrics and Gynaecology, Die Klinik in Preetz, Preetz, Germany
  4. 4Department of Gynecologic Oncology, Koc University School of Medicine, Istanbul, Türkiye
  5. 5Department of Global Health, Koc University Graduate School of Health Sciences, Istanbul, Türkiye
  6. 6UOC Ginecologia Oncologica, Dipartimento per la salute della Donna e del Bambino e della Salute Pubblica, Policlinico Agostino Gemelli IRCCS, Rome, Italy
  7. 7II Department of Obstetrics and Gynaecology, Medical University of Warsaw, Warsaw, Poland
  8. 8Department of Gynecology and Tumor Surgery, Charite Comprehensive Cancer Center, Berlin, Germany
  9. 9Gynecologic Oncology Unit, Vall d’Hebron Barcelona Hospital Campus, Barcelona, Spain
  10. 10Department of Gynecology and Gynecologic Oncology, Evangelische Kliniken Essen Mitte, Essen, Germany
  11. 11Division of Gynaecological Oncology, 1st Department of Obstetrics and Gynaecology, Alexandra Hospital, National and Kapodistrian University of Athens, Athens, Greece
  12. 12Department of Women’s and Children’s Health, Karolinska Institutet, Stockholm, Sweden
  13. 13Department of Medical Oncology, Skåne University Hospital, Lund, Sweden
  14. 14OncoAlert Network, Lund, Sweden
  15. 15Department of Gynecologic Oncology, Division of Cancer Medicine, Oslo University Hospital, Norwegian Radium Hospital, Oslo, Norway

Abstract

Introduction/Background Social media platforms have been widely used to raise awareness and share instant scientific knowledge. Instagram is mainly based on visual posts with comments and like features. Studies investigating the role of Instagram regarding gynaecological cancers (GC) awareness are lacking. We aimed to investigate the presence of posts pertaining to various GCs Instagram.

Methodology We collected and identified the volume of posts related to specific hashtags by using the Instagram search feature. We retrieved results from the following hashtags between October 2010 and May 5th, 2023: #cervicalcancer; #endometrialcancer; #uterinecancer; #wombcancer; #ovariancancer; #vulvarcancer; #vulvalcancer; #vulvarcancerawareness; #vulvarcancerawareness; #vaginalcancer; #cervicalcancervaccine; #hpvvaccination; #hpvvaccine. We recorded and described the number of posts. Using the Instagram algorithm, we identified the volume of posts related to each hashtag. The Instagram algorithm determines and shows a number of ‘top’ posts that were thematically analysed to identify post content.

Results Our query resulted in 741,598 posts (figure 1). Grouping them according to hashtags related to disease site, ovarian cancer was found in 375,072 (50.6%) posts; cervical cancer in 248,707 (33.5%); uterine cancer in 83,670 (11.3%); vulvar cancer in 20,756 (2.8%); vaginal cancer in 11,822 (1.6%); and HPV vaccination in 3,211 (0.4%). The #ovariancancer analysis showed a particular interest in spirituality (positivity, love, praying, and hope). The second most common hashtag was #cervicalcancer, and again its analysis yielded a particular focus on fighting the disease and spreading awareness. Preventive measures related to #hpvvaccination did not raise so much attention. Uterine cancer (#endometrialcancer; #uterinecancer; #wombcancer) ranked 3rd despite being the most prevalent GC in industrialized countries.

Conclusion Instagram could be an effective social media platform for GC awareness. A strong campaign on GC prevention is still lacking on Instagram.

Abstract #188 Figure 1

The total number of posts on gynaecological cancers

Disclosures None

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